The outdoor design onstage of fashion and glamour: this is also Serralunga. So, while Milan goes crazy for the Fashion Week, we "dressed" a new and discreet space by Serralunga. In the famous Via Montenapoleone our original pieces of design made the Fashion Night even more magically chic.
We are talking about an exclusive meeting terrace in view of Expo 2015 that will be operative from the next September 22nd, 2014: but this time there won't be any inauguration, any grand opening. Discretion and exclusivity are the keywords that characterize this meeting space which is dedicated first of all to those who want to really understand the outdoor decor Made In Italy through an outdoor and indoor exhibition in the center of Milan in a period building that will hosts the meetings with clients and designers. Going beyond the show-room idea, we wanted to realize a dynamic environment that can be both a hive of ideas and a creation and exchange of views' space. Furthermore, this priceless heritage will be shared with all the ever-increasing designaholics that follow and talk to us through the social networks. So, a common thread will compose an interactive path between the internet and the street #13 in Via Montenapoleone.
In particular, with Expo 2015 getting closer and closer, we think it's fundamental to create grounded relationships and a network of active and effective collaborations. In this very perspective we gave birth to the meeting terrace in Milan, designed and furnished in order to favour the flow of ideas between people. This is a international space to be invited and gather together without knowing the outcome; a place reserved to top managers and professionals, creative artists and innovators, where you can also relax in a unique context (never renouncing the fundamental atmosphere of confidentiality).
A unique concept with attention to the smallest details has the task of creating a mood that best represents a so refined and dynamic environment; this goal is possible thanks to the Serralunga Originals which are capable of elegantly transmitting the constant evolution and change: Lou Lou and Notre Dame tables by Raffaella Mangiarotti, Cup pots by Naoto Fukasawa, Paloma by Eero Aarnio, La Regista chairs by Michel Boucquillon, Bonheur lamps by Michele De Lucchi and Time Out chaise longue by Rodolfo Dordoni together with a lot of other original pieces.
See you there!