New York - Milano one way: Serralunga brings to the city that never sleeps the news of outdoor design presented last spring at Salone del Mobile 2014 (Milan Design Week 2014), a success of innovation, refinement and functionality.
The young fair BDNY - Boutique Design New York is coming back, for its fifth edition, at the Jacob K. Javits Center on November, 9th and 10th 2014. The event distinguishes itself in the market of contract and of products and services dedicated to catering and hospitality for an evident predominance of innovative exhibitors. Being more than a sectorial fair, BDNY became a trend in only five years. It managed to become known internationally as a confrontation space and especially an inspirational space for architects and designers. In addition to candidate itself, obviously, as a marketplace for contractors and buyers.
In this context, Serralunga's outdoor design offers could not be left out: in order to offer hotels, spas, cafes and restaurants overseas an external decor able to attract and hold customers thanks to captivating atmospheres which are in perfect harmony with the purpose of the space and with the spirit wanted for customers.
New lightnings and the wood's warmth, for emotional locations with intrigued atmospheres. This is the theme around which our presence in New York will be. The stand will host the core products launched at Salone del Mobile (Milan Design Week) in order to present them officially to the American market. Whereas benches, sofas and vases (Barceloneta, Kubrik, Missed, Newpot pots, Sirchester, Giulietta, Loop) were the centerpieces of Serralunga in 2013-2014 on the American soil, with this fair the idea is to give the opportunity to stakeholders to get close to collections of illuminated furniture and to wood components.
By stand 183 (Hall 3D &3E) will be on display and on stage: Lady Jane, Giulietta, Paloma, June, Picnic, Baba, Luba e Loulou.
The fair will also be a good opportunity to make new contact with architects and designers, the vital nourishment of Serralunga and of its philosophy based on creativity and originality.
See you in NYC!