#MilanDesignWeek Preview: What's New in Serralunga described by a teaser campaign

The game and the pleasure of irony are part of Serralunga and over the time they marked the strong bond with the audience.


For this reason, we chose to create a teaser campaign, creative and funny at the same time, in order to communicate in social networks previews of the new products which will be presented at the Salone del Mobile in Milan.

The concept is to reveal, day after day, little details, “a taste of” the new products, intriguing our audience to discover what’s new and creating high expectancy.